Q2 2025 Jacksonville Market Update: Spring Brings Buyer Opportunities
By Inna Moskalyk
Jul 9, 2025
Tags:Market Reports
Spring 2025 delivered exactly what buyers had hoped for: continued opportunity. With inventory at pandemic-era highs and rates showing early signs of easing, the Jacksonville and St. Johns County markets offered a refreshing contrast to the competitive chaos of previous years. Here's your Q2 2025 market analysis.
Q2 2025 Market Statistics
The spring market confirmed the new reality: buyers remained firmly in control.
- Inventory – At highest levels since the pandemic began-more choice than any point since 2019
- Days on Market – Stabilizing rather than continuing to increase-a sign of market equilibrium emerging
- Price Forecast – Modest 3% annual increase expected-healthy, sustainable appreciation
- Rent Growth – Returning to positive territory as rental market recovered
Rates Begin to Ease
The National Association of Realtors reported that rates were expected to average 6.4% in the second half of 2025, down from the 7% range that characterized early 2024.
Refinancing activity began picking up as homeowners who purchased at higher rates positioned for potential savings. The gradual Fed easing created cautious optimism throughout the market.
Tourism Continues to Drive Economy
Major spring events reinforced Northeast Florida's appeal:
- THE PLAYERS Championship – Ponte Vedra Beach hosted the world's top golfers and generated significant regional visibility
- Jacksonville Jazz Festival – Downtown Jacksonville's beloved tradition continued attracting visitors
- Nocatee Town Center – New commercial developments enhanced community amenities
The Jacksonville Chamber of Commerce economic outlook highlighted continued positive indicators for job growth and business development.
Seller Concessions: The New Normal
Concessions became standard practice in Q2 2025:
- Average Concessions – $8,000-$15,000 depending on property type and motivation
- New Construction – Builders continuing aggressive incentive packages including rate buy-downs
- Buyer Expectations – Concession requests now expected as part of standard negotiations
Explore the best new home options in our guide: Top 5 New Home Communities in Nocatee.
Sales Projections: Recovery Signs
Industry forecasts for 2025 showed positive momentum:
- Existing Home Sales – Expected up 6% for the year as buyers took advantage of conditions
- New Home Sales – Projected up 10% with builder incentives driving activity
- Affordability – Gradually improving as rates decreased and competition remained manageable
Q2 2025: Strategic Considerations
For Buyers:
Spring 2025 rewarded prepared buyers. With less competition and sellers willing to negotiate, those who moved decisively found exceptional value. The combination of high inventory and improving rates created a window of opportunity.
For Sellers:
Success came to sellers who embraced reality: proper pricing, professional presentation, and willingness to work with buyers on terms. The market rewarded flexibility and penalized stubbornness.
Learn effective selling strategies: Navigating the Market: Essential Advice for Selling Your Home.
Looking Ahead to Summer
As summer approached, hurricane season preparations would once again become top of mind for Florida homeowners. Insurance considerations remained elevated but were showing signs of stabilization.
Your Spring Opportunity Awaits
Whether buying, selling, or investing, Q2 2025 offered conditions that favored prepared participants. Contact me for a personalized market analysis and strategy tailored to your goals.